It seems gAins now come with Ai.

Using data and Ai to simulate thousands of different designs, the hitting zone and the variable thickness face have been reshaped.

A larger area with maximum energy transfer to maximise ball speed.

The negative impact of heel and toe and high and low ball strikes reduced to give faster ball speed even on poorer strikes.

Doubling down on the distance gains.

There are two flex zones.

The face flexes, but uniquely there’s a second ring of flex that sits behind the face.

This Rebound frame creates a spring within a spring effect increasing the amount of energy transferred to the ball.

Easier to swing. Easier to swing faster.

A weight in the butt-end of the grip makes the clubhead feel lighter and creates a counter-balance.

A smoother takeaway, a clubhead and swing path that is easier to control, and a better release are the results.

Superb custom fit options

There are two models – one for those who either want to minimise a slice or those who want to hit a draw; and a standard model.

Then both are adjustable with 12 possible adjustments to impact ball flight and shot shape.

Four different shaft options. And depending on your focus on accuracy, we can cut the shaft to different lengths.

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